Ketch Pricing 2026: Plans, Cost Per Year, and What DSAR Automation Actually Costs

Short answer: Ketch publishes four plans. Free is $0 for up to 5,000 monthly unique users, Starter is $150 a month for up to 30,000, Plus starts at $499 a month billed annually for up to 100,000, and Pro is custom quoted above that. Reported buyer data puts the median Ketch contract near $35,000 a year, with the middle band running roughly $5,455 to $52,000. The published ladder tops out at about $5,988 a year, so the median tracked buyer is paying close to six times the highest price Ketch prints, and data subject request automation is an add-on at Plus and only bundled at Pro.

Every figure below is either Ketch's own published pricing or aggregated buyer-reported procurement data, not a quote Ketch gave us. We re-read both on the day this was written. One caveat matters more here than on any other vendor in this category, and it is covered in full further down: the reported median rests on a very small number of buyers.

Ketch pricing at a glance

How much does Ketch cost per year?

It depends entirely on which half of Ketch you are buying, and the two halves are separated by an order of magnitude.

If you are buying consent management on the published tiers, the answer is $0, $1,800 a year at the Starter rate, or from $5,988 a year at the Plus rate. Those are real, self-serve prices you can act on without a call.

If you are buying the platform, reported procurement data puts the median tracked contract near $35,000 a year, with a tenth to ninetieth percentile band of $5,455 to $52,000. That median sits above OneTrust, near $11,970, above TrustArc, near $15,120, and roughly four times Osano, near $8,459. Among established privacy platforms only Securiti, DataGrail and BigID report higher midpoints.

The gap between those two answers is the whole story. Ketch's most expensive printed price is about $5,988 a year. The median tracked contract is close to six times that. Whatever the median buyer is on, it is not the published ladder.

Is DSAR handling included in Ketch's pricing?

Not on Free, not on Starter, and not by default on Plus. Ketch describes rights workflows as an add-on at the Plus tier, and DSR automation appears as included capability only at Pro, which carries no list price. Data mapping, risk assessments and marketing preference management sit in the same place.

So the published price ladder buys a consent management platform. Every tier from Free upward includes the CMP, tracker scanning and tag orchestration, and that is a genuinely good consent product available cheaply. It is not subject request software, and the point at which it becomes subject request software is the point at which the price stops being published.

This is the second time we have found the same structure in this category. Osano's $199 tier is also a consent price, with subject rights first appearing on a custom-quoted plan, which we worked through in the Osano pricing breakdown. A team pricing a privacy program off a consent vendor's published number is pricing the wrong product, and both vendors let that happen. If your requirement is answering requests rather than collecting consent, compare against DSAR software pricing across the category instead.

How reliable is the $35,000 median?

Treat it as a rough indication rather than a market price, and here is the specific reason. Ketch's reported median rests on 21 tracked purchases across 7 unique buyers. OneTrust's rests on 307 purchases across 153 buyers.

Seven companies is not a market. It is a handful of deals, and three contracts per buyer suggests the sample is weighted toward renewals and expansions inside a small group rather than spread across fresh negotiations. Both numbers get published in the same font with the same air of authority, and they are not the same kind of fact.

There is a trap in the shape of the distribution too. Ketch's middle half runs from $17,894 to $45,000, a spread of about two and a half times, and its tracked ceiling of $105,100 is only three times the median. Next to Osano, whose ceiling is 24 times its median, or OneTrust, whose ceiling is 29 times its median, that looks like unusually consistent pricing. It probably is not. Low variance across seven buyers tells you those seven buyers were similar to each other, not that Ketch quotes consistently. A vendor with 153 tracked buyers has room to show its outliers. A vendor with 7 does not.

The practical version: do not walk into a Ketch call quoting $35,000 as though it were a benchmark, and do not treat $52,000 as a ceiling. Ask what the number covers.

Does Ketch have a free plan?

Yes, and it is a real one. Free covers up to 5,000 monthly unique users with the full consent management platform, two integrations and email support, with no credit card required and no expiry as long as you stay under the cap. It is scoped for a small site, and it stops working the moment traffic grows or you need rights workflows.

Free tiers are rare among established privacy vendors. Osano publishes one, Ketch publishes one, and DataGrail, Transcend, TrustArc and Securiti publish no entry price at all. If you are validating a consent banner before committing budget, that is a genuine advantage, and it is worth using it for exactly that.

Why is Ketch more expensive than OneTrust?

On reported medians it is, at roughly $35,000 against $11,970, which surprises people who have filed Ketch as the modern, lighter-weight option. Two things explain most of the gap, and neither is really about value.

First, OneTrust's median is dragged down by an enormous number of single-module purchases in its dataset, many of them cookie consent bought on its own. That median is not measuring the cost of a privacy program either, a point we unpack in the OneTrust pricing breakdown. Second, Ketch's tracked sample skews toward Pro-tier customers above 100,000 monthly unique users, because the companies small enough for Starter and Plus buy self-serve and never appear in procurement data at all. The two medians are describing different populations.

The honest comparison is not median against median. It is the price of the specific capability you need at your specific scale, from both vendors, with modules broken out.

What drives a Ketch quote up?

Monthly unique users is the headline meter, and it governs which tier you land in. Past that, the variables that move a Pro quote are the number of properties and brands under management, how many downstream systems the permissions get pushed into, and which modules beyond consent are switched on. Rights workflows, data mapping, risk assessments and marketing preference management are each priced separately, so a quote assembled from four modules and a quote for consent alone can carry the same product name and differ by a factor of five.

Ketch's design point is programmatic permissioning: it takes a consent decision and enforces it across the marketing and data stack. That is legitimately valuable, and it is also why the integration count matters so much to the price. If you are buying Ketch mainly to route consent signals into a dozen systems, expect the integration surface, not the user count, to be the thing you negotiate.

Who is Ketch actually right for?

Ketch fits a consumer business with real traffic whose privacy problem is consent at scale. If you run several high-volume properties, need consent decisions enforced consistently across advertising and analytics rather than just recorded in a banner, and you have the budget for a platform, Ketch does that well and the free tier lets you test the banner first. Teams that also have to honor Global Privacy Control across many states will find the enforcement layer genuinely useful.

It fits badly when the hard part is finding the data. Consent platforms know what a person agreed to. A subject access request asks something different and harder: where one named person's records sit right now, across every system you run, on a statutory clock. That is a retrieval problem, closer to what enterprise search across every internal system solves than to what a consent ledger solves, and buying a consent platform does not answer it.

It also fits badly at small scale for rights work specifically. A company under 100,000 monthly unique users that mainly needs to answer requests would be buying Plus plus an add-on, or jumping to a custom-quoted Pro tier, to reach a capability that is not the product's center of gravity.

What are the alternatives to Ketch?

For the same shape of product, the realistic set is OneTrust, Osano, TrustArc, DataGrail and Transcend. We keep an honest side by side in the Ketch alternative comparison and a category view in best DSAR software. On reported medians Osano and OneTrust are cheaper, TrustArc is close, and Securiti, DataGrail and BigID are higher.

If what you actually need is to answer requests rather than to orchestrate consent, the platform tier is oversized for the job. A focused tool that does personal data discovery and DSAR automation produces the deliverable, which is a complete and defensible response to a named person before the deadline, without buying a consent management platform to get there. Obtainer is self-serve from a planned $49 a month, with no five-figure floor and no sales call. The full comparison against the platform tier is in cheaper DSAR software.

The question to ask on the call

Ask Ketch one thing in writing: which tier includes rights workflows for our monthly unique user count, and what does that cost with each module priced separately rather than bundled into a single annual figure. The published $499 answers a consent question. The reported $35,000 median answers a question about seven other companies. Neither one answers yours, and the only number worth budgeting against is the one attached to the capability you came for.